Business Plans that Get Results

Business executives, startup entrepreneurs, and MBA students alike seek a reliable formula for a business plan, whether they are writing:

• An annual business plan forecasting short‑term company objectives
• A feasibility business plan determining whether to pursue a specific course of action
• A financial business plan addressing fiscal and legal obligations to shareholders
• A growth business plan analyzing expansion strategies
• An operations business plan detailing new production lines or processes
• A startup business plan seeking investor funding to support business goals
• A strategic business plan defining the company’s mission, vision, and objectives

Business Plans That Get Results guides you through the process of composing effective business plans for audiences both internal and external to your company.

After identifying the various types and purposes of business plans, the speaker walks you through two examples: one written from a business unit to upper management, and another prepared for an external funding source. The session also covers language and revision strategies to strengthen impact, including top‑down paragraphing and strong transitions.